Monday, July 27, 2009

Gatorade x Michael Jordan Performance Art

To honor Michael Jordans induction into the Naismith Memorial Basketball Hall of Fame, Gatorade created the Jordan Series, a set of six limited-edition labels commemorating his legendary career. Gatorade then used over 14,000 bottles to re-create one of Jordans greatest G Moments. Its amazing what some marketing people think of, this is amazing.