Ukrainian inventor Johan De Broyer has conceived the idea for a re-sealable aluminum soda can featuring hidden advertising messaging. The idea was developed/designed by Robert Davis, Davis Advertising Inc. of Atlanta, USA.

The ingenious new Soda Seal can appears like a standard soda can -- until it is popped open. When the tab is turned the can becomes re-sealed with a water-tight and gas-tight seal, revealing full-color, high-resolution advertising messaging. The potential for the new soda can is proportionate to the 250 billion soda cans consumed annually.